In the perpetually evolving world of real estate, amplifying exposure is crucial to success. As the industry gets more competitive, adopting innovative strategies such as advanced video editing techniques is paramount to stand out from the crowd. More specifically, the manifestation of this idea takes the form of effectively leveraging technology to outsource video editing in a manner that boosts real estate listings’ attractiveness and visibility.
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Redefining Real Estate Marketing
A study conducted by the National Association of Realtors (NAR) revealed that 73% of sellers are more likely to list with a realtor who uses video. However, it’s not just about utilization, but it’s rather the effective application of video editing techniques that make a real difference.
Before diving into the crux, let’s understand why ‘outsourcing video editing’ acts as a linchpin for this strategy. Video editing is a skill-specific job that requires proficiency in technology and an understanding of storytelling. Outsourcing this task frees up realtors to focus on their core competency – selling properties. It ensures a high-quality final product, which can significantly enhance the appeal of a property.
Advanced Video Editing Techniques: Why They Matter?
Advancements in video editing techniques enable us to create appealing, immersive, and intuitive visuals. The power to dexterously maneuver light effects, gradients, 3D virtual tours, drone footage, and even Virtual Reality (VR) – it all contributes to a phenomenal increment in the properties’ aesthetic appeal, and by extension, conversion rates.
For instance, drone footage can provide potential buyers with a unique perspective on the property, showing the whole, the surroundings, the neighborhood, which otherwise might be impossible to demonstrate. Adding aerial videos to a listing can increase the number of enquiries by 403% according to MLS stats.
Another eye-catching technique is 3D virtual tours, which allow potential buyers to explore every nook and corner of a property at their leisure, simulating an in-person visit. According to Matterport, properties with 3D virtual tours close at a 4-9% higher sales price.
Addressing the Concerns
Opting to outsource video editing may raise concerns about costs, lack of control, and miscommunication. However, the benefits far outweigh these concerns. Outsourcing can significantly reduce costs when compared to having an in-house editing team, with savings up to 60% according to KPMG.
Moreover, professional editing services enhance control by introducing a wider variety of advanced editing techniques inaccessible otherwise. They also ensure clear communication by providing you with a personal project manager who will oversee your project and keep you updated.
The Bottom Line: Embrace the Digital Age
The future of real estate marketing unequivocally embraces advanced video editing techniques. Here’s a compelling quote from Bill Gates, “If your business is not on the internet, then your business will be out of business.” By choosing to outsource video editing, real estate professionals can effectively optimize their exposure and position themselves at the forefront of their industry.
In the final analysis, moving toward advanced video editing techniques to outsource real estate video production can yield immense dividends – accelerating sales and setting a distinguished brand identity that resonates with clientele’s expectations.
This is not a mere prediction for the future, but rather an ongoing digital revolution you’d be prudent to jump on immediately.
With a passion for matching clients with their dream homes, Mary’s experience and knowledge of the real estate market make her a trusted advisor. She’s your go-to expert for buying or selling properties in the heart of the city.
